Executive Summary
Business Description
Clobberbots.com looks to make a
mark in the new industry of robotic combat. It will build interest through
competitions and a website, and will market information, parts, etc.
Ownership and Management
Owned and run by Joseph P.
Fieber
Key Initiatives and Objectives
Objective is to gain
sponsorship, and get royalties and merchandising deals.
Marketing Opportunities
marketing through competitions
and website
Competitive Advantages
reliability
Marketing Strategy
competition and website
Summary of Financial Projections
don't know
Confidentiality and
Recognition of Risks
Confidentiality Clause
The information included in
this business plan is strictly confidential and is provided on the understanding
that it will not be disclosed to third parties without the expressed written
consent of Joseph P. Fieber.
Recognition of Risk
This business plan represents
management's best estimate of the future potential of our business venture. It
should be recognized that not all major risks can be accurately predicted or
otherwise avoided and that few business plans are free of errors of omission or
commission. Therefore investors should be aware that this business has inherent
risks that should be evaluated prior to any investment.
Business Overview
Business History
The area of robotic combat has
gained a huge amount of momentum over the past few years. It has grown into an
industry, with opportunities available in tournaments, parts, services,
merchandising, websites, etc.
Vision and Mission Statement
Clobberbots.com seeks to
establish and maintain a presence in the field of robotic combat. Providing
information through a website, and designs for innovative parts are just a
couple areas Clobberbots.com will be involved. The primary means of generating
interest and respect in the field will be through robotic combat
competitions/tournaments. Success in this area will also lead to sponsorship,
television royalties, and merchandising deals.
Objectives
Our primary objectives are:
-
Develop a combat robot and compete
with it in a BattleBots tournament.
-
Make connections in the robotic
combat community.
-
Expand our reputation through
competitions, online forums, and personal contacts.
-
Through private investment in the
first two years, position the business for interest from sponsors in year three.
-
Use sponsorship funds to build
higher quality robots, allowing a potential to make it to 'television rounds',
which generate royalties, and possible merchandise endorsements.
Ownership
Clobberbots.com is a
proprietorship owned by Joseph P. Fieber.
Location and Facilities
Clobberbots.com is run from the
residence of Joseph P. Fieber, in Milwaukee, Wisconsin. Because most public
contact will be via remote competitions, e-mail, internet forums, and websites,
physical location is not a major concern.
Products and Services
Description of Products and Services
Website, custom parts,
merchandising
Key Features of the Products and Services
We will have a reputation for
winning, reliability, and innovation.
Production of Products and Services
Robots are constructed in the
Team Clobber shops, with some parts farmed out to professionals.
Future
Products and Services
This could grow to include
other items of profit as well.
Comparative Advantages in Production
Previous participation in
competitions have helped us refine procedures to make reliable components.
Industry Overview
Market Research
We have gained knowledge of the
industry through participation. Much information is available through
Battlebots.com as to the popularity of it's television show.
Size of the Industry
Battlebots.com will define the
scope of their TV show.
Key Product Segments
prize money, royalties,
merchandising, website info, parts design
Key Market Segments
Builders, fans, sponsors
Purchase Process and Buying Criteria
Services will be available
through the internet, and will include many online payment forms.
Description of Industry Participants
Their are many other robotic
teams offering similar services.
Key Industry Trends
The technology is becoming more
sophisticated. More attention is being paid to details.
Industry Outlook
Tournaments are growing,
television shows are increasing. The public is being exposed more and more each
day, which grows the market for merchandising. The more tournaments, the easier
for builders to attend, so more builders are available.
Marketing Strategy
Target Markets
We have three primary target
markets: Builders Fans Sponsors Do to the nature of our business, their are no
geographic boundaries. Exposure will be through the website, personal contact at
competitions, appearances in televised competitions.
Description of Key Competitors
Other builders will be the main
competitors, offering similar services.
Analysis of Competitive Position
We will have an advantage over
our competitors through a winning record in the competitions, and through proven
reliability of our parts.
Pricing Strategy
Product pricing will be based
on cost of materials, and what the market will bare.
Promotion Strategy
Website advertisement Giveaways
at the competitions
Distribution Strategy
All product distribution will
be done at competitions or through mail order.
Management and Staffing
Organizational Structure
Is owned by Joseph P. Fieber.
Does all design, maintenance, etc. Additional employees will be hired as
circumstances warrant.
Management Team
Joseph P. Fieber
Staffing
Part time employees will
provide assistance.
Labor Market Issues
no union
Regulatory Issues
Intellectual Property Protection
Any innovative products will be
patented. Website info is protected by copyright.
Regulatory Issues
no regulatory problems.
Risks
Market Risks
don't know
Other Risks
don't know
Implementation Plan
Implementation Activities and Dates
-
Build and compete
-
Establish Connections
-
Make a good impression
-
Obtain sponsorship
